A RevOps Agency Partner
A RevOps Agency Approach to Revenue Operations
Sometimes company leaders are looking for more than project-based help.
They want an experienced partner to bring expert resources and join in the pursuit. They want that partner to be part of the team and share in the accountability for results.
But they don't want to bring on more full-time employees and incur an extended ramp-up time. They want to accelerate revenue now.
Our Revenue Operations agency is designed for these goals.
What is a RevOps agency?
A RevOps agency is an external team of experts that align with client company staff to accelerate the company's revenue growth. The combined team applies an all-of-company approach to revenue generation. That includes deploying go-to-market motions, managing enterprise-wide revenue execution, continuously measuring results, and implementing swift course corrections when needed.
When a Revenue Operations Agency Can Help
Below are some of the reasons companies choose to partner with Johnny Grow.
- Company growth is not meeting expectations. This is the most cited reason. Sometimes companies hit a sales plateau. Other times, they find themselves in decline. Our experts can offer a combination of strategic insights, best practices execution and technology automation to transform your growth trajectory.
- Optimize the revenue cycle. Sometimes our clients can use professional help to unify cross functional goals, streamline end-to-end processes, integrate enterprise-wide systems and measure it all with performance analytics.
- RevOps as a Service. Business leaders often face resource capacity limitations and expertise gaps. Our RevOps as a Service can fill these gaps with flexibility to scale up or down on demand.
- Focus on other activities. Executives and managers have only so much time in the day. As the company grows that time gets stretched even further. Our team can provide relief by assuming a lead role for key revenue generation responsibilities.
- Expert collaboration. It's lonely at the top. Sometimes company leaders need an independent sounding board to assess ideas. Our seasoned practitioners bring experienced and diverse perspectives. Knowing what has worked for other clients can inject innovative, fresh ideas into your business development strategies.
Our revenue operations consulting experts spend their entire career performing these essential activities. When companies choose to partner with us, they ensure their business-critical activities are being managed by specialists.
A Revenue Operations System
We help clients design, develop, and execute a Revenue Operations System. It's a different approach than piecemeal efforts that deliver incremental and often temporary results. Only a Revenue Operations System brings repeatability, automation and scalability to company growth.
From over two decades of experience, we have built and matured a data-driven and prescriptive methodology to create a system that delivers significant and sustained company growth.
The methodology is called COMPASS. It's a data-driven, science-based approach to predictable revenue growth.
It starts by transforming your customer journey map into a prescriptive revenue cycle. It includes evidence-based best practices, technology accelerators and real-time performance measurements.
Below are some of the methodology templates, assets and accelerators we use to jump start progress and speed time to value.
A Team Structure
We start with a recommended team structure. Then we add defined responsibilities and position descriptions.
The team is normally a centralized function that may include staff that also work in other departments.
The team structure must be designed to unify go-to-market motions, coordinate enterprise-wide revenue execution, measure results in real-time, and implement course corrections when needed.
The org structure need not be complex. But it does need to define individual responsibilities and cross-departmental dependencies. Which takes us to the next item.
A Target Operating Model
This type of program is an all-of-company revenue generation effort.
It's critical that each contributor and department understand their responsibilities and how their contribution rolls up to the company's goal.
A Target Operating Model places revenue, process and technology assignments where they make the most sense.
Below is an illustrative example.
Evidence-Based Best Practices
There are four ways to grow company revenues. You can acquire more customers, increase customer share, improve retention or modify your pricing. Each of these methods can be supported by evidence-based best practices.
Rev Ops recommendations without supporting data are just opinions.
Best practices apply a data-driven and science-based approach to help our clients systemically grow their business.
Each evidence-based best practice is validated by field research, implemented with a prescriptive framework, measured with purpose-built analytics, and fully leverages technology automation. And because they are data-driven, they can be modeled to show investment, cash flow impact, time to value and payback.
Go-to-Market Blueprint
There's no shortage of recommendations to help accelerate revenue and profit. Some work and some don't. Executives don't have time to experiment over extended periods to figure out what works. They want to quickly know the shortest route to their goals.
Our predictive models and execution blueprints calculate that path. An example is shown below.
Our data-driven blueprints take the guesswork out of business growth planning.
They can quickly compare and forecast which best practices and financial levers will achieve your goals in the shortest time. It's a precision approach and alternative to investing in arbitrary strategies or best guess explorations.
Rev Ops Technology
Our practitioners are CRM, MarTech and AI technology experts.
We often help clients achieve a RevOps tech stack that replaces piecemeal technologies with platform applications. A tech stack improves enterprise-wide process automation, information reporting and scale. It also simplifies and lowers the cost of IT.
Performance Analytics
We know the most important RevOps metrics and how to make them easily accessible.
We also know how to convert data into insights to produce actions that improve outcomes.
Even better, we know how to turn data into your most valuable company asset.
Go with the Rev Ops Thought Leader
Johnny Grow is a Rev Ops thought leader.
Our thoughts are fueled from proprietary research and first-hand experience.
Our research is designed to answer two questions. How do you measure Best-in-Class business growth performance and how do you achieve it?
Our work is published online, syndicated on third party websites, printed in longitudinal reports, and shared at conferences and events.
Below are a few of our publications.
If you are considering a revenue operations agency, we welcome an introductory call with a Revenue Operations consultant. Let us show you how to advance from one-off business development initiatives to a systemic process of continuous revenue acceleration.