CRM Insights

Here’s how to use your CRM system to create a Customer Intelligence Platform that improves customer experiences and company conversions.

The CRM Market Share Report measures the size of the market, forecasts market growth and ranks the top 5 CRM vendors.

The next generation of Customer Relationship Management will shift from customer data to customer relationships and a whole lot more. Here is the future of CRM.

Research shows the CRM ROI is 211%, on average, but can surge to 3 times that figure based on software utilization and user adoption.

CRM is not software. CRM is a business strategy to grow mutually beneficial and profitable customer relationships at scale.

Research findings show the top 9 CRM best practices to increase user adoption, CRM software value and business transformation.

The 6 most important CRM Software Implementation Success Factors. Use these best practices to achieve your goals in the least time, cost and risk.

The most influential CRM user adoption best practice is all about designing the application to deliver role-based performance, productivity and personal goals.

Research data shows a trajectory of where CRM technology is heading. Here are the most influential trends in the Customer Relationship Management industry.

CRM strategy is a prerequisite to CRM software success. Most everyone knows that. Fewer know the 6 things your strategy must do. Here they are.

Research shows the CRM software failure rate is 55 percent. See the data, calculation and findings that show where CRM fails and how to prevent becoming part of that statistic.

CRM research shows how Customer Intelligence is used to increase campaign conversions, sales win rates, customer retention and revenue growth