Lead Management Best Practices

Sales and Marketing Alignment

The Complete Guide to B2B Sales and Marketing Alignment

A 5 step guide to sales and marketing alignment, and increasing revenue growth by 32 percent.

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Lead Management Implementation Guide

How to Implement a World Class Lead Management Program

A step by step guide to design and implement a world class lead management program that increases lead conversions and decreases lead leakage.

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Lead Routing

The Top 3 Lead Routing Methods. Which is right for you?

The advantages, disadvantages and best fit scenarios for lead routing methods such as round robin, simple variable models and dynamic models.

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Lead Management Best Practices

The 7 Most Important Lead Management Best Practices

Use these high impact Lead Management Best Practices to increase lead conversions, accelerate sales velocity, and lower lead leakage.

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Nurture Campaign Best Practices

Nurture Campaign Best Practices: The Top 7

The 7 nurture campaign best practices that increase sales lead conversions by 45 percent.

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Nurture Marketing Campaign

How Nurture Marketing Campaigns Double Sales Leads

Research findings show how nurture marketing campaigns double the volume of qualified sales lead acquisitions and cut the cost per lead in half.

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Lead Scoring Best Practices

The Top 7 Lead Scoring Best Practices

These Lead Scoring Best Practices calculate buyer fit, measure buyer readiness and improve sales lead conversions by 20 to 40 percent.

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Market Research

Lead Management Research Shows How to Surge ROI

Research findings show how Best-in-Class marketers designed the lead management process to acquire more leads and better leads, and earn 211% ROI.

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Lead Management Process

Lead Management Process Optimization

The 8 steps of a world class lead management process. Optimize these steps to increase lead conversions and decrease lead leakage.

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Lead Response Management and Lead Response Time

How Lead Response Management Will Triple Lead Conversions

Research shows how shifting lead response time will increase sales lead conversions by over 100 times.

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Lead Routing Best Practices

The Top 7 Lead Routing Best Practices

Sales lead routing best practices to decrease lead leakage, accelerate sales cycle velocity, increase sales lead conversions and grow top line revenues.

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Sales and Marketing Service Level Agreement

How to Design a Sales and Marketing Service Level Agreement

A Design Guide for the 5 most important sections of a Sales and Marketing Service Level Agreement (SLA) with Template and SLA Dashboard.

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Lead Management Best Practices