Brand Insights

Brand Building

Branding Best Practices – How to Surge Brand Value

Research findings reveal brand insights and best practices that drive increased market reach, customer engagement, sales conversions and company revenue growth.

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CRM Dashboard

The Ultimate Brand Dashboard

A best-in-class corporate Brand Dashboard that delivers brand insights and the most important key performance indicators.

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Brand Measurement Framework with Brand Tracking Metrics

A Brand Measurement Framework with B2C Brand Tracking Metrics

Use this Brand Measurement Framework with the most important B2C brand tracking metrics to show brand effectiveness and its impact on company revenues.

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Brand Measurement Framework

The Brand Measurement Framework with B2B Brand ROI Metrics

Use the Brand Measurement Framework to measure this short list of the most important B2B brand ROI metrics.

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Brand Value Measurement

Brand Value Measurement – How to Measure Brand Value

The three brand value measurement methods that clearly and convincingly show how to measure brand value.

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Brand Building

The Business Case for Brand Building

The business case for corporate brand building shares why brands matter, when they are needed and exactly how they deliver sustained revenue and profit growth.

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Marketing Communications

A Communication Architecture to Improve Customer Engagement

Use this messaging and communication architecture program to improve customer engagement, the company brand and business outcomes.

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Brand Pyramid

Use the Brand Pyramid Template to Create Your Company Brand

A brand pyramid template is a proven way to create a company brand that reaches more prospects, converts more customers and accelerates company revenue growth.

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Company Brand Design

Brand Design: 3 Steps to a Compelling and Profitable Brand

A 3 step brand design guide to create or step up your company brand to increase customer acquisitions, customer advocacy and company revenues.

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Brand Strategy Framework

A Brand Strategy Framework: How Professionals Create Brands

This Brand Strategy Framework uses a proven 4 step process to create powerful brands that drive significant increases to company revenues and profits.

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Research

Research Shows Brand Impact to Company Revenue Growth

Research findings show brand management programs deliver 4 percent higher year over year revenue growth and 21 percent higher marketing ROI.

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Brand Insights

How to Show Brand Impact to Company Revenues and Profits

See the brand impact reporting that shows the brand’s business impact, financial contribution and ROI.

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Brand Insights