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Ready to transform marketing?

What We Can Achieve Together

2X
More Leads

Best-in-Class Marketers apply campaign optimization, lead management automation and technology best practices to acquire more than twice the volume of sales-ready leads compared to their lower performing peers.

3X
More Marketing Sourced Revenue

Prove your efforts are contributing to your company's revenue results.

Best practices such as revenue engineering and brand development drive exponential marketing sourced revenue growth.

55%
Higher Marketing ROI

When marketing can demonstrate that every dollar the company invests in the marketing budget returns an impressive ROI, the marketing budget and the company both grow.

Grow the Sales Pipeline and Marketing Sourced Revenue

Marketing recommendations without supporting data are just somebody's opinion.

A better approach is to apply evidence-based best practices that are validated by architecture, engineering and construction (AEC) industry research, include prescriptive guidance, offer purpose-built measurement systems (i.e., metrics and dashboards) and fully leverage enabling technologies.

Research performed for the Marketing Transformation Report found that the Best-in-Class marketers (i.e., the top 15%) achieved the top performance results by applying a combination of 9 marketing best practices to achieve extraordinary results.

Below are the 9 marketing best practices to maximize the four goals of acquiring more sales leads, increasing brand impact, growing marketing sourced revenue and increasing marketing ROI.

Marketing Best Practices
Marketing Best Practices; Source: Marketing Transformation Report

These 9 best practices are born from industry research and show what the highest performing marketers do differently than their peers; and how they do it. When you start with research-based findings, learn from companies that have achieved the highest results and replicate best practices to repeat that performance, you eliminate the guesswork and pursue the straightest and shortest path to targeted outcomes.

The Johnny Grow AEC Marketing Growth Formula is a prescriptive framework that applies a combination of these 9 evidence-based best practices to achieve Best-in-Class performance results.

Helping AEC Companies Improve Marketing Performance is Our Business

We help marketers apply evidence-based best practices and enabling technologies to drive extraordinary improvements. Our AEC marketing consulting services are built on data-driven, asset-powered frameworks that decrease risk, accelerate time to value and directly drive revenue growth and ROI.

Best Practices

Johnny Grow Signature Services

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Best-in-Class Campaigns

to increase lead acquisitions and lower cost per lead

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Inbound Marketing Programs

to increase lead conversions and grow the sales pipeline

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Marketing Transformation

to shift from incremental to exponential revenue growth

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Brand Building

for increased market reach, company recognition and revenue growth

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Marketing Center of Excellence

to better leverage expert skills and marketing technologies

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Marketing Technology (MarTech)

to decrease labor cost and increase marketing ROI

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Customer Experience Management

to deliver differentiated customer experiences for increased customer lifetime value and customer retention

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Salesforce Marketing Cloud

to turn Salesforce into a Revenue Engine that delivers systemic, predictable and scalable revenue growth

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AI for Marketing

to acquire more sales leads, expand the company brand and increase Marketing sourced revenues

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Research Reveals What Best-in-Class Marketers Do Differently

Marketing Transformation Report
Marketing Transformation Report

The Marketing Transformation Report ranked the strategies, methods and technologies which delivered the biggest impact to marketing's biggest objectives.

The report identifies what the top marketers (i.e., the top 15 percent) do better and differently than their lower performing peers – and how they do it.

Evidence-based best practices provide prescriptive guidance engineered from the actions of the Best-in-Class to make the most successful marketing programs measurable, repeatable and predictable.

Marketing Insights

Visit the Marketing Insights Hub for more research findings, best practices and enabling technologies

Marketing for Construction Companies

Marketing for Engineering Firms

Marketing for Architects