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What We Can Achieve Together
Best-in-Class Marketers apply campaign optimization, lead management automation and technology best practices to acquire more than twice the volume of sales-ready leads compared to their lower performing peers.
More Marketing Sourced Revenue
Prove your efforts are contributing to your company's revenue results.
Best practices such as revenue engineering and brand development drive exponential marketing sourced revenue growth.
Higher Marketing ROI
When marketing can demonstrate that every dollar the company invests in the marketing budget returns an impressive ROI, the marketing budget and the company both grow.
Grow the Sales Pipeline and Marketing Sourced Revenue
Marketing recommendations without supporting data are just somebody's opinion.
A better approach is to apply evidence-based best practices that are validated by architecture, engineering and construction (AEC) industry research, include prescriptive guidance, offer purpose-built measurement systems (i.e., metrics and dashboards) and fully leverage enabling technologies.
Research performed for the Marketing Transformation Report found that the Best-in-Class marketers (i.e., the top 15%) achieved the top performance results by applying a combination of 9 marketing best practices to achieve extraordinary results.
Below are the 9 marketing best practices to maximize the four goals of acquiring more sales leads, increasing brand impact, growing marketing sourced revenue and increasing marketing ROI.
These 9 best practices are born from industry research and show what the highest performing marketers do differently than their peers; and how they do it. When you start with research-based findings, learn from companies that have achieved the highest results and replicate best practices to repeat that performance, you eliminate the guesswork and pursue the straightest and shortest path to targeted outcomes.
The Johnny Grow AEC Marketing Growth Formula is a prescriptive framework that applies a combination of these 9 evidence-based best practices to achieve Best-in-Class performance results.
Helping AEC Companies Improve Marketing Performance is Our Business
We help marketers apply evidence-based best practices and enabling technologies to drive extraordinary improvements. Our AEC marketing consulting services are built on data-driven, asset-powered frameworks that decrease risk, accelerate time to value and directly drive revenue growth and ROI.
Johnny Grow Signature Services
Research Reveals What Best-in-Class Marketers Do Differently
The Marketing Transformation Report ranked the strategies, methods and technologies which delivered the biggest impact to marketing's biggest objectives.
The report identifies what the top marketers (i.e., the top 15 percent) do better and differently than their lower performing peers – and how they do it.
Evidence-based best practices provide prescriptive guidance engineered from the actions of the Best-in-Class to make the most successful marketing programs measurable, repeatable and predictable.