Digital Marketing for Distributors

Johnny Grow

Distributor and CPG Marketing Agency

Speak with a Distribution and CPG marketing agency specialist

What We Can Achieve Together

2X
More Leads

Best-in-Class Marketers apply campaign optimization, lead management automation and MarTech best practices to acquire more than twice the volume of sales-ready leads.

3X
More Marketing Sourced Revenue

Prove your efforts are contributing to your company's revenue results. Best practices such as revenue engineering and branding drive marketing sourced revenue growth.

55%
Higher Marketing ROI

When marketing shows that every dollar the company invests in the marketing budget returns an impressive ROI, the marketing budget and the company both grow.

Digital Marketing for Distributors and CPG Companies

Marketing recommendations without supporting data are just somebody's opinion.

A smarter approach is to apply a distributor or CPG growth marketing strategy with evidence-based best practices that are validated by industry research, include prescriptive guidance, have purpose-built measurement systems and fully leverage marketing technologies.

Research findings published in the Marketing Transformation Report revealed that the Best-in-Class marketers (i.e., the top 15%) achieved the top performance results by applying a mix of 9 marketing best practices to achieve extraordinary results.

Below are the top 9 marketing best practices to achieve the four goals of acquiring more sales leads, increasing brand impact, growing marketing sourced revenue and increasing marketing ROI.

Marketing Best Practices
Marketing Best Practices; Source: Marketing Transformation Report

These 9 best practices are born from field research and show what the highest performers do differently than their peers; and how they do it. When you start with research-based findings, learn from companies that have achieved success and replicate best practices to repeat that performance, you avoid trial and error, and pursue the straightest and shortest course to targeted results.

Distributor and CPG Marketing Data Driven Insights

Acquiring more sales leads is an obvious way to grow the pipeline. But how to acquire more and better leads at a lower cost per lead is less obvious.

This is an example where marketing research shares insights that can help, including the following:

Digital marketing performance research found that wholesale distributors and CPG companies that develop and refine their Ideal Customer Profile (ICP) achieve an 11% higher campaign conversion rate and a 9% lower cost per lead. Even better, their leads incurred a 5% higher sales conversion rate at a 6% lower cost per customer acquisition.

Customer Intelligence Marketing Benefits

Marketing campaign research found that campaign portfolio optimization and integrated marketing campaigns acquire 25% more sales leads at 19% lower cost per lead.

Campaign Optimization Benefits

Marketing lead optimization research found that the Best-in-Class marketers performed seven or more integrated lead management processes (such as digital lead tracking, lead scoring, lead enrichment, nurture programs, lead transfer to sales, and lead analytics), acquired more and better leads and earned an impressive 211% Marketing ROI.

Marketing Lead Management ROI

Brand management research found that distribution and CPG companies with active brand management programs delivered 16% more leads to the salesforce, 20% higher contribution to the sales pipeline, and 21% higher marketing ROI than marketers without active branding programs.

Brand Development Benefits

Marketing research also discovered there are 5 marketing technologies (MarTech) that most effectively acquire higher volumes of high-quality leads at an effective cost per lead.

Top 5 Marketing Technologies

Helping Distribution and CPG Companies Improve Marketing Performance is Our Business

We help marketers apply distribution and CPG marketing strategies, evidence-based best practices and supporting MarTech to drive extraordinary improvements. Our marketing consulting services are built on data-driven, asset-powered frameworks that decrease risk, accelerate time to value and drive transformational revenue growth.

Johnny Grow Marketing Signature Services

image
image

Marketing Transformation

to shift from incremental to exponential revenue growth

Learn More  
image
image

Best-in-Class Campaigns

to increase lead acquisitions and lower cost per lead

Learn More  
image
image

Inbound Marketing

to increase lead conversions and grow the sales pipeline

Learn More  
image
image

Brand Building

for increased market reach, company recognition and revenue growth

Learn More  
image
image

Marketing Center of Excellence

to better leverage expert skills and marketing technologies

Learn More  
image
image

Marketing Technologies (MarTech)

to decrease labor cost and increase marketing ROI

Learn More  
image
image

Customer Experience Management

to deliver differentiated customer experiences for increased customer lifetime value and customer retention

Learn More  
image
image

Salesforce Marketing Cloud

to turn Salesforce into a Revenue Engine that delivers systemic, predictable and scalable revenue growth

Learn More  
image
image

AI for Marketing

to acquire more sales leads, expand the company brand and increase Marketing sourced revenues

Learn More  

Research Shows What Best-in-Class Marketers Do Differently

Marketing Transformation Report
Marketing Transformation Report

The Marketing Transformation Report provides a data-driven and insights-based road map to achieve Best-in-Class marketing performance.

The research found the Best-in-Class Marketing Leaders (i.e., the top 15 percent) applied 9 specific best practices that put their performance and financial contribution far ahead of their peers.

The report shares insights to achieve each of these best practices.

Digital Marketing Insights

The Marketing Maturity Model for Best-in-Class Performance

Research shows how a marketing maturity model provides a roadmap to achieve Best-in-Class marketing performance.

Read More

The Complete Guide to B2B Sales and Marketing Alignment

A 5 step guide to sales and marketing alignment, and increasing revenue growth by 32 percent.

Read More

How to Implement a World Class Lead Management Program

A step by step guide to design and implement a world class lead management program that increases lead conversions and decreases lead leakage.

Read More

The Top 3 Lead Routing Methods. Which is right for you?

The advantages, disadvantages and best fit scenarios for lead routing methods such as round robin, simple variable models and dynamic models.

Read More

The 7 Most Important Lead Management Best Practices

Use these high impact Lead Management Best Practices to increase lead conversions, accelerate sales velocity, and lower lead leakage.

Read More

Nurture Campaign Best Practices: The Top 7

The 7 nurture campaign best practices that increase sales lead conversions by 45 percent.

Read More

How Nurture Marketing Campaigns Double Sales Leads

Research findings show how nurture marketing campaigns double the volume of qualified sales lead acquisitions and cut the cost per lead in half.

Read More

The Top 7 Lead Scoring Best Practices

These Lead Scoring Best Practices calculate buyer fit, measure buyer readiness and improve sales lead conversions by 20 to 40 percent.

Read More

A Marketing Engine to Scale Business Growth

Use this Marketing Engine to grow the sales funnel, expand the brand, increase marketing ROI and step-up marketing’s revenue contribution to the company.

Read More

How to Get More Customers: The Top 5 Methods

If you want to know how to get more customers, start with these 5 methods. Each is proven to scale new customer acquisitions.

Read More

Visit the Digital Marketing Insights Hub for research findings, best practices, and distribution and CPG marketing agency recommendations