Digital Marketing for Distributors
Distributor and CPG Marketing Agency
Speak with a Distribution and CPG marketing agency specialist
What We Can Achieve Together
2X
More Leads
Best-in-Class Marketers apply campaign optimization, lead management automation and MarTech best practices to acquire more than twice the volume of sales-ready leads.
3X
More Marketing Sourced Revenue
Prove your efforts are contributing to your company's revenue results. Best practices such as revenue engineering and branding drive marketing sourced revenue growth.
55%
Higher Marketing ROI
When marketing shows that every dollar the company invests in the marketing budget returns an impressive ROI, the marketing budget and the company both grow.
Digital Marketing for Distributors and CPG Companies
Marketing recommendations without supporting data are just somebody's opinion.
A smarter approach is to apply a distributor or CPG growth marketing strategy with evidence-based best practices that are validated by industry research, include prescriptive guidance, have purpose-built measurement systems and fully leverage marketing technologies.
Research findings published in the Marketing Transformation Report revealed that the Best-in-Class marketers (i.e., the top 15%) achieved the top performance results by applying a mix of 9 marketing best practices to achieve extraordinary results.
Below are the top 9 marketing best practices to achieve the four goals of acquiring more sales leads, increasing brand impact, growing marketing sourced revenue and increasing marketing ROI.
These 9 best practices are born from field research and show what the highest performers do differently than their peers; and how they do it. When you start with research-based findings, learn from companies that have achieved success and replicate best practices to repeat that performance, you avoid trial and error, and pursue the straightest and shortest course to targeted results.
Distributor and CPG Marketing Data Driven Insights
Acquiring more sales leads is an obvious way to grow the pipeline. But how to acquire more and better leads at a lower cost per lead is less obvious.
This is an example where marketing research shares insights that can help, including the following:
Helping Distribution and CPG Companies Improve Marketing Performance is Our Business
We help marketers apply distribution and CPG marketing strategies, evidence-based best practices and supporting MarTech to drive extraordinary improvements. Our marketing consulting services are built on data-driven, asset-powered frameworks that decrease risk, accelerate time to value and drive transformational revenue growth.
Johnny Grow Marketing Signature Services
Marketing Center of Excellence
to better leverage expert skills and marketing technologies
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Customer Experience Management
to deliver differentiated customer experiences for increased customer lifetime value and customer retention
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Salesforce Marketing Cloud
to turn Salesforce into a Revenue Engine that delivers systemic, predictable and scalable revenue growth
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AI for Marketing
to acquire more sales leads, expand the company brand and increase Marketing sourced revenues
Learn MoreResearch Shows What Best-in-Class Marketers Do Differently
The Marketing Transformation Report provides a data-driven and insights-based road map to achieve Best-in-Class marketing performance.
The research found the Best-in-Class Marketing Leaders (i.e., the top 15 percent) applied 9 specific best practices that put their performance and financial contribution far ahead of their peers.
The report shares insights to achieve each of these best practices.
Digital Marketing Insights
What to Expect from a Marketing Automation Consultant
A Marketing Automation Consultant shares three best practices that most impact marketing technology, revenue growth and marketing’s contribution to the company.
How to Build an ABM MarTech Stack
A good ABM MarTech Stack assembles the fewest apps to achieve the most success. Here’s how to improve account-based marketing technology management.
What a Marketing Operations Consultant Can Do for You
Here are the 3 things a Marketing Operations Consultant does to boost your marketing performance and business results.
Marketing Operations KPIs | The 8 That Matter the Most
If you want to show marketing’s greatest contribution to the company, avoid the activity and vanity metrics and focus on these 8 Marketing Operations KPIs.
The Marketing Maturity Model for Best-in-Class Performance
Research shows how a marketing maturity model provides a roadmap to achieve Best-in-Class marketing performance.
The Complete Guide to B2B Sales and Marketing Alignment
A 5 step guide to sales and marketing alignment, and increasing revenue growth by 32 percent.
How to Implement a World Class Lead Management Program
A step by step guide to design and implement a world class lead management program that increases lead conversions and decreases lead leakage.
The Top 3 Lead Routing Methods. Which is right for you?
The advantages, disadvantages and best fit scenarios for lead routing methods such as round robin, simple variable models and dynamic models.
The 7 Most Important Lead Management Best Practices
Use these high impact Lead Management Best Practices to increase lead conversions, accelerate sales velocity, and lower lead leakage.
Nurture Campaign Best Practices: The Top 7
The 7 nurture campaign best practices that increase sales lead conversions by 45 percent.
Visit the Digital Marketing Insights Hub for research findings, best practices, and distribution and CPG marketing agency recommendations