Digital Marketing for Life Sciences
Life Science Marketing Strategy and Best Practices
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2X
More Leads
Best-in-Class Marketers apply campaign optimization, lead management automation and technology best practices to acquire more than twice the volume of sales-ready leads.
3X
More Marketing Sourced Revenue
Show your efforts are contributing to your company's revenue results. Best practices such as revenue engineering and branding drive marketing sourced revenue growth.
55%
Higher Marketing ROI
When life science marketing shows that every dollar the company invests in the marketing budget returns an impressive ROI, the marketing budget and the company both grow.
Digital Marketing for Life Sciences
Life science marketing recommendations without supporting data are just opinions.
A smarter approach is to apply a life sciences marketing strategy with evidence-based best practices. This approach is validated by industry research, includes prescriptive guidance, uses purpose-built measurement systems (i.e., metrics and dashboards) and fully leverages marketing technologies.
Research findings published in the Marketing Transformation Report revealed that the Best-in-Class marketers (i.e., the top 15%) achieve the top performance results by applying a mix of 9 data-driven marketing best practices to achieve extraordinary results.
Below are the top 9 marketing best practices to achieve the four goals of acquiring more sales leads, expanding brand impact, growing marketing sourced revenue and increasing marketing ROI.
These 9 best practices are born from empirical research and show what the highest performers do differently than their peers; and how they do it. When you start with research-based findings, learn from companies that have achieved the greatest successes and replicate their actions with marketing best practices, you avoid hopeful explorations and instead pursue the straightest and shortest course to targeted results.
Grow the Sales Pipeline with Data Driven Insights
Many pharma, biotech and medical device marketers struggle to grow the sales pipeline. They know that acquiring more sales leads is the most obvious way to increase the funnel. But how to acquire more and better leads at a lower cost per lead is less obvious.
This is an example where marketing research shares insights that can help, including the following:
Improving Marketing Performance is Our Business
We help life science marketers improve their performance with evidence-based best practices and enabling technologies that drive extraordinary improvements. Our life science marketing consulting services are built on data-driven, asset-powered frameworks that decrease risk, accelerate time to value and drive transformational revenue growth.
Johnny Grow Marketing Signature Services
Customer Experience Management
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Salesforce Marketing Cloud
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AI for Marketing
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Learn MoreResearch Shows What Best-in-Class Marketers Do Differently
The Marketing Transformation Report ranked the strategies, programs and technologies which delivered the biggest impact to marketing's biggest objectives.
The report identifies what the top marketers do better and differently than their lower performing peers – and how they do it.
Digital marketing insights and evidence-based best practices make the most successful programs repeatable for others to replicate.
Marketing Insights
What to Expect from a Marketing Automation Consultant
A Marketing Automation Consultant shares three best practices that most impact marketing technology, revenue growth and marketing’s contribution to the company.
How to Build an ABM MarTech Stack
A good ABM MarTech Stack assembles the fewest apps to achieve the most success. Here’s how to improve account-based marketing technology management.
What a Marketing Operations Consultant Can Do for You
Here are the 3 things a Marketing Operations Consultant does to boost your marketing performance and business results.
Marketing Operations KPIs | The 8 That Matter the Most
If you want to show marketing’s greatest contribution to the company, avoid the activity and vanity metrics and focus on these 8 Marketing Operations KPIs.
The Marketing Maturity Model for Best-in-Class Performance
Research shows how a marketing maturity model provides a roadmap to achieve Best-in-Class marketing performance.
The Complete Guide to B2B Sales and Marketing Alignment
A 5 step guide to sales and marketing alignment, and increasing revenue growth by 32 percent.
How to Implement a World Class Lead Management Program
A step by step guide to design and implement a world class lead management program that increases lead conversions and decreases lead leakage.
The Top 3 Lead Routing Methods. Which is right for you?
The advantages, disadvantages and best fit scenarios for lead routing methods such as round robin, simple variable models and dynamic models.
The 7 Most Important Lead Management Best Practices
Use these high impact Lead Management Best Practices to increase lead conversions, accelerate sales velocity, and lower lead leakage.
Nurture Campaign Best Practices: The Top 7
The 7 nurture campaign best practices that increase sales lead conversions by 45 percent.
Visit the Digital Marketing Transformation Hub for best practices, expert insights and MarTech recommendations