Digital Marketing for Manufacturers
Marketing Agency for Manufacturers
Ready to drive revenue marketing?
What We Can Achieve Together
2X
More Leads
Best-in-Class Marketers apply campaign automation, lead optimization and technology best practices to acquire more than twice the volume of qualified leads compared to their lower performing peers.
3X
More Marketing Sourced Revenue
Revenue Marketers prove their efforts are contributing to the company's top line results. Best practices such as revenue engineering and brand development drive exponential marketing sourced revenue growth.
55%
Higher Marketing ROI
When marketing can show that every dollar the company invests in the marketing budget returns an impressive ROI, the marketing budget and the company both grow.
A Better Way to Grow Marketing Sourced Revenue
Marketing recommendations without supporting data are just opinions.
A smarter approach is to apply evidence-based best practices that are validated by industry research and top performers. These proven methods include prescriptive guidance, purpose-built measurement systems and integrated MarTech automation.
Research performed for the Marketing Transformation Report found that the Best-in-Class marketers (i.e., the top 15%) did not achieve the top performance results with arbitrary strategies, processes or technologies. The data reveal these Revenue Marketers excelled by applying a combination of 9 best practices to achieve extraordinary results.
Below are the top 9 marketing best practices to achieve the four goals of acquiring more sales leads, increasing brand impact, growing marketing sourced revenue and accelerating marketing ROI.
These 9 best practices are created from industry research. They show what the highest performers do differently than their peers; and how they do it. When you start with these findings, learn from leaders that have achieved success and replicate best practices to repeat that performance, you eliminate the guesswork and pursue the straightest and shortest route to targeted outcomes.
Industrial Grade Marketing is Our Business
We are proven experts with digital marketing for manufacturers. We help marketers apply evidence-based best practices and enabling technologies to drive extraordinary improvements. Our manufacturing marketing consulting services are built on data-driven, asset-powered frameworks that decrease risk, accelerate time to value and directly drive revenue growth and ROI.
Johnny Grow Signature Services
Marketing Center of Excellence
to better leverage expert skills and marketing technologies
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Customer Experience Management
to deliver differentiated customer experiences for increased customer lifetime value and customer retention
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Salesforce Marketing Cloud
to turn Salesforce into a Revenue Engine that delivers systemic, predictable and scalable revenue growth
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AI for Marketing
to acquire more sales leads, expand the company brand and increase Marketing sourced revenues
Learn MoreThe Marketing Transformation Report
This report provides a data-driven and insights-based road map to achieve Best-in-Class marketing performance.
The research found the Best-in-Class Marketing Leaders (i.e., the top 15 percent) applied 9 specific best practices that put their performance and financial contribution far ahead of their peers.
The report shares insights to achieve each of these best practices.
Manufacturing Marketing Insights
What to Expect from a Marketing Automation Consultant
A Marketing Automation Consultant shares three best practices that most impact marketing technology, revenue growth and marketing’s contribution to the company.
How to Build an ABM MarTech Stack
A good ABM MarTech Stack assembles the fewest apps to achieve the most success. Here’s how to improve account-based marketing technology management.
What a Marketing Operations Consultant Can Do for You
Here are the 3 things a Marketing Operations Consultant does to boost your marketing performance and business results.
Marketing Operations KPIs | The 8 That Matter the Most
If you want to show marketing’s greatest contribution to the company, avoid the activity and vanity metrics and focus on these 8 Marketing Operations KPIs.
The Marketing Maturity Model for Best-in-Class Performance
Research shows how a marketing maturity model provides a roadmap to achieve Best-in-Class marketing performance.
The Complete Guide to B2B Sales and Marketing Alignment
A 5 step guide to sales and marketing alignment, and increasing revenue growth by 32 percent.
How to Implement a World Class Lead Management Program
A step by step guide to design and implement a world class lead management program that increases lead conversions and decreases lead leakage.
The Top 3 Lead Routing Methods. Which is right for you?
The advantages, disadvantages and best fit scenarios for lead routing methods such as round robin, simple variable models and dynamic models.
The 7 Most Important Lead Management Best Practices
Use these high impact Lead Management Best Practices to increase lead conversions, accelerate sales velocity, and lower lead leakage.
Nurture Campaign Best Practices: The Top 7
The 7 nurture campaign best practices that increase sales lead conversions by 45 percent.
Visit the Marketing Insights Hub for research findings, best practices and MarTech recommendations.