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What We Can Achieve Together
Best-in-Class Marketers apply campaign automation, lead optimization and technology best practices to acquire more than twice the volume of qualified leads compared to their lower performing peers.
More Marketing Sourced Revenue
Revenue Marketers prove their efforts are contributing to the company's top line results. Best practices such as revenue engineering and brand development drive exponential marketing sourced revenue growth.
Higher Marketing ROI
When marketing can show that every dollar the company invests in the marketing budget returns an impressive ROI, the marketing budget and the company both grow.
A Better Way to Grow Marketing Sourced Revenue
Marketing recommendations without supporting data are just opinions.
A smarter approach is to apply evidence-based best practices that are validated by industry research and top performers. These proven methods include prescriptive guidance, purpose-built measurement systems and integrated MarTech automation.
Research performed for the Marketing Transformation Report found that the Best-in-Class marketers (i.e., the top 15%) did not achieve the top performance results with arbitrary strategies, processes or technologies. The data reveal these Revenue Marketers excelled by applying a combination of 9 best practices to achieve extraordinary results.
Below are the top 9 marketing best practices to achieve the four goals of acquiring more sales leads, increasing brand impact, growing marketing sourced revenue and accelerating marketing ROI.
These 9 best practices are created from industry research. They show what the highest performers do differently than their peers; and how they do it. When you start with these findings, learn from leaders that have achieved success and replicate best practices to repeat that performance, you eliminate the guesswork and pursue the straightest and shortest route to targeted outcomes.
Industrial Grade Marketing is Our Business
We are proven experts with digital marketing for manufacturers. We help marketers apply evidence-based best practices and enabling technologies to drive extraordinary improvements. Our manufacturing marketing consulting services are built on data-driven, asset-powered frameworks that decrease risk, accelerate time to value and directly drive revenue growth and ROI.
Johnny Grow Signature Services
The Marketing Transformation Report
This report provides a data-driven and insights-based road map to achieve Best-in-Class marketing performance.
The research found the Best-in-Class Marketing Leaders (i.e., the top 15 percent) applied 9 specific best practices that put their performance and financial contribution far ahead of their peers.
The report shares insights to achieve each of these best practices.
Manufacturing Marketing Insights
Research shows how a marketing maturity model provides a roadmap to achieve Best-in-Class marketing performance.Read More
A 5 step guide to sales and marketing alignment, and increasing revenue growth by 32 percent.Read More
A step by step guide to design and implement a world class lead management program that increases lead conversions and decreases lead leakage.Read More
The advantages, disadvantages and best fit scenarios for lead routing methods such as round robin, simple variable models and dynamic models.Read More
Use these high impact Lead Management Best Practices to increase lead conversions, accelerate sales velocity, and lower lead leakage.Read More
Research findings show how nurture marketing campaigns double the volume of qualified sales lead acquisitions and cut the cost per lead in half.Read More