Digital Marketing for Manufacturers

Johnny Grow

Marketing Agency for Manufacturers

Ready to drive revenue marketing?

What We Can Achieve Together

2X
More Leads

Best-in-Class Marketers apply campaign automation, lead optimization and technology best practices to acquire more than twice the volume of qualified leads compared to their lower performing peers.

3X
More Marketing Sourced Revenue

Revenue Marketers prove their efforts are contributing to the company's top line results. Best practices such as revenue engineering and brand development drive exponential marketing sourced revenue growth.

55%
Higher Marketing ROI

When marketing can show that every dollar the company invests in the marketing budget returns an impressive ROI, the marketing budget and the company both grow.

A Better Way to Grow Marketing Sourced Revenue

Marketing recommendations without supporting data are just opinions.

A smarter approach is to apply evidence-based best practices that are validated by industry research and top performers. These proven methods include prescriptive guidance, purpose-built measurement systems and integrated MarTech automation.

Research performed for the Marketing Transformation Report found that the Best-in-Class marketers (i.e., the top 15%) did not achieve the top performance results with arbitrary strategies, processes or technologies. The data reveal these Revenue Marketers excelled by applying a combination of 9 best practices to achieve extraordinary results.

Below are the top 9 marketing best practices to achieve the four goals of acquiring more sales leads, increasing brand impact, growing marketing sourced revenue and accelerating marketing ROI.

Marketing Best Practices
Marketing Best Practices; Source: Marketing Transformation Report

These 9 best practices are created from industry research. They show what the highest performers do differently than their peers; and how they do it. When you start with these findings, learn from leaders that have achieved success and replicate best practices to repeat that performance, you eliminate the guesswork and pursue the straightest and shortest route to targeted outcomes.

Industrial Grade Marketing is Our Business

We are proven experts with digital marketing for manufacturers. We help marketers apply evidence-based best practices and enabling technologies to drive extraordinary improvements. Our manufacturing marketing consulting services are built on data-driven, asset-powered frameworks that decrease risk, accelerate time to value and directly drive revenue growth and ROI.

Best Practices

Johnny Grow Signature Services

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Best-in-Class Campaigns

to increase lead acquisitions and lower cost per lead

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Inbound Marketing

to increase lead conversions and grow the sales pipeline

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Marketing Transformation

to shift from incremental to exponential revenue growth

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Brand Building

to increase market reach, company recognition and revenue growth

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Marketing Center of Excellence

to better leverage expert skills and marketing technologies

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Marketing Technologies (MarTech)

to decrease labor cost and increase marketing ROI

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Customer Experience Management

to deliver differentiated customer experiences for increased customer lifetime value and customer retention

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Salesforce Marketing Cloud

to turn Salesforce into a Revenue Engine that delivers systemic, predictable and scalable revenue growth

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AI for Marketing

to acquire more sales leads, expand the company brand and increase Marketing sourced revenues

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The Marketing Transformation Report

Marketing Transformation Report
Marketing Transformation Report

This report provides a data-driven and insights-based road map to achieve Best-in-Class marketing performance.

The research found the Best-in-Class Marketing Leaders (i.e., the top 15 percent) applied 9 specific best practices that put their performance and financial contribution far ahead of their peers.

The report shares insights to achieve each of these best practices.

Manufacturing Marketing Insights

The Marketing Maturity Model for Best-in-Class Performance

Research shows how a marketing maturity model provides a roadmap to achieve Best-in-Class marketing performance.

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The Complete Guide to B2B Sales and Marketing Alignment

A 5 step guide to sales and marketing alignment, and increasing revenue growth by 32 percent.

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How to Implement a World Class Lead Management Program

A step by step guide to design and implement a world class lead management program that increases lead conversions and decreases lead leakage.

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The Top 3 Lead Routing Methods. Which is right for you?

The advantages, disadvantages and best fit scenarios for lead routing methods such as round robin, simple variable models and dynamic models.

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The 7 Most Important Lead Management Best Practices

Use these high impact Lead Management Best Practices to increase lead conversions, accelerate sales velocity, and lower lead leakage.

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Nurture Campaign Best Practices: The Top 7

The 7 nurture campaign best practices that increase sales lead conversions by 45 percent.

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How Nurture Marketing Campaigns Double Sales Leads

Research findings show how nurture marketing campaigns double the volume of qualified sales lead acquisitions and cut the cost per lead in half.

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The Top 7 Lead Scoring Best Practices

These Lead Scoring Best Practices calculate buyer fit, measure buyer readiness and improve sales lead conversions by 20 to 40 percent.

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A Marketing Engine to Scale Business Growth

Use this Marketing Engine to grow the sales funnel, expand the brand, increase marketing ROI and step-up marketing’s revenue contribution to the company.

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How to Get More Customers: The Top 5 Methods

If you want to know how to get more customers, start with these 5 methods. Each is proven to scale new customer acquisitions.

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Visit the Marketing Insights Hub for research findings, best practices and MarTech recommendations.

Marketing Agency for Manufacturers