Marketing Operations Consulting

Johnny Grow

Increase Lead Acquisitions, Marketing Sourced Revenue and Marketing ROI

Speak with a marketing operations consultant

What We Can Achieve Together

2X

More Leads

Best-in-Class Marketers apply campaign optimization, lead management automation and technology best practices to acquire more than twice the volume of sales-ready leads compared to their lower performing peers.

3X

More Marketing Sourced Revenue

Prove your efforts are contributing to your company's revenue results. Best practices such as revenue engineering and brand development drive exponential marketing sourced revenue growth.

55%

Higher Marketing ROI

When marketing can show that every dollar the company invests in the marketing budget returns an impressive ROI, the marketing budget and the company both grow.

A Better Way

The Johnny Grow Marketing Growth Formula is a prescriptive framework that applies a combination of 9 evidence-based best practices to acquire more sales leads, increase brand impact, grow marketing sourced revenue and increase Return on Marketing Investment (ROMI).

Marketing Best Practices
Marketing Best Practices; Source: Marketing Transformation Report

These 9 best practices are born from empirical research and show what the highest performers do differently than their peers; and how they do it. When you start with research-based findings, learn from companies that have achieved success and replicate best practices to repeat that performance, you eliminate the guesswork and pursue the straightest and shortest course to targeted outcomes.

The Johnny Grow Marketing Growth Formula is a prescriptive framework that applies a combination of these 9 evidence-based best practices. Successfully replicating any one of the evidence-based best practices will deliver an incremental benefit. That may be sufficient for some.

Others seek marketing transformation to create order of magnitude improvements and deliver significant and sustained revenue growth. That requires a more holistic approach, which can be achieved by replicating a mix of the evidence-based best practices.

Our marketing consulting services are built on data-driven best practices that decrease risk, accelerate time to value and directly drive revenue growth and ROI.

Problems We Solve

Get more customers

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Increase marketing sourced revenue with a Marketing Engine

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Align Sales and Marketing for double digit revenue growth

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Define the optimal MarTech Stack

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Achieve Best-in-Class performance using a Marketing Maturity Model

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Step up your Marketing Strategy with these best practices

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Signature Services

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Best-in-Class Campaigns

to increase lead acquisitions and lower cost per lead

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Inbound Marketing Programs

to increase lead conversions and grow the sales pipeline

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Marketing Transformation

to shift from incremental to exponential revenue growth

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Brand Building

for increased market reach, company recognition and revenue growth

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Marketing Center of Excellence

to better leverage expert skills and marketing technologies

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Marketing Technologies (MarTech)

to decrease labor cost and increase marketing ROI

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Customer Experience Management

to deliver differentiated customer experiences for increased customer lifetime value and customer retention

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Salesforce Marketing Cloud

to turn Salesforce into a Revenue Engine that delivers systemic, predictable and scalable revenue growth

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AI for Marketing

to acquire more sales leads, expand the company brand and increase Marketing sourced revenues

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Research Shows What Best-in-Class Marketers Do Differently

Marketing Transformation Report
Marketing Transformation Report

The Marketing Transformation Report analyzed and ranked the strategies, methods and technologies which delivered the biggest impact to marketing's biggest objectives.

The report identifies what the top marketers (i.e., the top 15 percent) do better and differently than their lower performing peers – and how they do it.

Evidence-based best practices provide prescriptive guidance engineered from the actions of the Best-in-Class to make the most successful marketing programs measurable, repeatable and predictable.

An Onramp to Marketing Led Revenue Growth

Marketing Engine
Johnny Grow Marketing Engine

Marketing Led Revenue Growth Workshop

This one-day workshop shows how marketing can drive extraordinary revenue growth.

We review revenue growth research, marketing programs effectiveness, best practices and marketing technologies (MarTech) to define the Marketing Engine that automates and maximizes systemic revenue results.

See the workshop agenda

Flexible Services

Johnny Grow offers flexible services to accommodate different levels of engagement.

1

GUIDE ME

An Advisor Approach
  • Maximum flexibility
  • Minimum business interruption
2

DO IT WITH ME

A Co-creation Approach
  • Maximum collaboration among teams
  • Maximum learning and knowledge transfer
3

DO IT FOR ME

A Turnkey Approach
  • Fastest time to value
  • Highest performance results

Despite the need for action, inaction is the easiest choice. Marketing leaders recognize the status quo will continue to disappoint but lack a partner and flexible approach to take on a big challenge.

Combining evidence-based best practices with the right marketing technologies to increase lead acquisitions, marketing-sourced revenue and marketing ROI is a Johnny Grow core competency.

We have the performance research data, operational benchmarks, implementation frameworks, best practices, technology accelerators and marketing expertise to bring prescriptive methods that achieve predictable results, and disrupt business as usual.

Speak with a Marketing Operations Consultant

We welcome an introductory call to discuss the options that best achieve your goals.

Johnny Grow Marketing Operations Consulting