Digital Marketing for SaaS Companies
Software as a Service Growth Marketing
Ready to transform marketing?
What We Can Achieve Together
Best-in-Class Marketers apply campaign optimization, lead management automation and technology best practices to acquire more than twice the volume of sales-ready leads.
Higher Marketing ROI
When marketing can show that every dollar the company invests in the marketing budget returns an impressive ROI, the marketing budget and the company both grow.
Digital Marketing for SaaS Companies
Marketing recommendations without supporting data are just opinions.
A smarter approach is to apply a publisher-focused growth marketing strategy with evidence-based best practices. These are the methods validated by industry research. They include prescriptive guidance, purpose-built measurement systems and integrated MarTech.
Research performed for the Marketing Transformation Report found that the Best-in-Class marketers (i.e., the top 15%) did not achieve the top performance results with arbitrary strategies, processes or technologies. The data reveal they excelled by applying a mix of 9 marketing best practices to achieve extraordinary results.
Below are the top 9 marketing best practices to achieve the four goals of acquiring more sales leads, increasing brand impact, growing marketing sourced revenue and accelerating ROI.
These 9 best practices are born from empirical research and field validation. They show what the highest performers do differently than their peers; and how they do it. When you start with research-based findings, learn from the top performers and replicate best practices to repeat that performance, you avoid trial and error, and pursue the straightest and shortest course to targeted results.
Grow the Sales Pipeline with Data Driven Insights
Acquiring more sales leads is an obvious way to grow the pipeline. But how to acquire more and better leads at a lower cost per lead is less obvious.
Marketing research shares insights that can help, including the following:
Customer intelligence research found that software-as-a-service companies that develop and refine their Ideal Customer Profile achieved a 12% higher campaign conversion rate and a 9% lower cost per lead. And their leads resulted in a 5% higher sales win rate at a 6% lower cost per customer acquisition.
Marketing campaign research revealed that campaign portfolio optimization acquires 25% more sales leads at 19% lower cost per lead.
Marketing lead management research revealed that the Best-in-Class marketers performed seven or more integrated lead management processes (such as lead scoring, lead enrichment, lead nurture programs, lead transfer to sales, and lead analytics). That effort doubled the volume of sales leads and earned an impressive 211% Marketing ROI.
Brand development research revealed that software as a service companies with active brand management programs delivered 18% more leads to the salesforce, 21% higher contribution to the sales pipeline, and 21% higher marketing ROI than marketers without active branding programs.
The research also found there are 5 marketing software applications that most effectively acquire high volumes of high-quality leads at an effective cost per lead.
We Help Software Companies Improve Marketing Performance
We are a B2B SaaS marketing agency that helps marketers apply growth marketing strategies, evidence-based best practices and enabling MarTech to drive extraordinary improvements. Our marketing consulting services are built on data-driven, asset-powered frameworks that decrease risk, accelerate time to value and drive transformational growth.
Johnny Grow Signature Services
An Onramp to Marketing Led Revenue Growth
Build Your Marketing Engine
This one-day workshop shows how marketing can drive extraordinary revenue growth.
We review revenue growth research, marketing programs effectiveness, best practices and marketing technologies (MarTech) to define a Marketing Engine that automates and maximizes systemic revenue results.
SaaS Marketing Insights
The 3 best practices for Software-as-a-Service companies to increase MRR, ARR, customer share, customer lifetime value and company revenue growth.Read More
How to surge your B2B SaaS Sales Funnel. 3 Best Practices to increase the sales win rate, close more sale opportunities and acquire more customers.Read More
Research findings show the top causes of software-as-a-service customer churn and most effective B2B SaaS customer retention strategies.Read More
Best practices for Software-as-a-Service marketers to increase lead acquisitions and grow the grow the marketing funnel.Read More