Digital Marketing for SaaS Companies

Johnny Grow

Software as a Service Growth Marketing

Ready to transform marketing?

What We Can Achieve Together

2X
More Leads

Best-in-Class Marketers apply campaign optimization, lead management automation and technology best practices to acquire more than twice the volume of sales-ready leads.

3X
More Marketing Sourced Revenue

Prove your efforts are contributing to your company’s revenue results. Best practices such as revenue engineering and branding drive marketing sourced revenue growth.

55%
Higher Marketing ROI

When marketing can show that every dollar the company invests in the marketing budget returns an impressive ROI, the marketing budget and the company both grow.

Digital Marketing for SaaS Companies

Marketing recommendations without supporting data are just opinions.

A smarter approach is to apply a publisher-focused growth marketing strategy with evidence-based best practices. These are the methods validated by industry research. They include prescriptive guidance, purpose-built measurement systems and integrated MarTech.

Research performed for the Marketing Transformation Report found that the Best-in-Class marketers (i.e., the top 15%) did not achieve the top performance results with arbitrary strategies, processes or technologies. The data reveal they excelled by applying a mix of 9 marketing best practices to achieve extraordinary results.

Below are the top 9 marketing best practices to achieve the four goals of acquiring more sales leads, increasing brand impact, growing marketing sourced revenue and accelerating ROI.

Marketing Best Practices
Marketing Best Practices; Source: Marketing Transformation Report

These 9 best practices are born from empirical research and field validation. They show what the highest performers do differently than their peers; and how they do it. When you start with research-based findings, learn from the top performers and replicate best practices to repeat that performance, you avoid trial and error, and pursue the straightest and shortest course to targeted results.

Grow the Sales Pipeline with Data Driven Insights

Acquiring more sales leads is an obvious way to grow the pipeline. But how to acquire more and better leads at a lower cost per lead is less obvious.

Marketing research shares insights that can help, including the following:

Customer intelligence research found that software-as-a-service companies that develop and refine their Ideal Customer Profile achieved a 12% higher campaign conversion rate and a 9% lower cost per lead. And their leads resulted in a 5% higher sales win rate at a 6% lower cost per customer acquisition.

Customer Intelligence Marketing Benefits

Marketing campaign research revealed that campaign portfolio optimization acquires 25% more sales leads at 19% lower cost per lead.

Campaign Optimization Benefits

Marketing lead management research revealed that the Best-in-Class marketers performed seven or more integrated lead management processes (such as lead scoring, lead enrichment, lead nurture programs, lead transfer to sales, and lead analytics). That effort doubled the volume of sales leads and earned an impressive 211% Marketing ROI.

Marketing Lead Management ROI

Brand development research revealed that software as a service companies with active brand management programs delivered 18% more leads to the salesforce, 21% higher contribution to the sales pipeline, and 21% higher marketing ROI than marketers without active branding programs.

Brand Development Benefits

The research also found there are 5 marketing software applications that most effectively acquire high volumes of high-quality leads at an effective cost per lead.

Top 5 Marketing Technologies

We Help Software Companies Improve Marketing Performance

We are a B2B SaaS marketing agency that helps marketers apply growth marketing strategies, evidence-based best practices and enabling MarTech to drive extraordinary improvements. Our marketing consulting services are built on data-driven, asset-powered frameworks that decrease risk, accelerate time to value and drive transformational growth.

Johnny Grow Signature Services

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Marketing Transformation

Shift from incremental to exponential marketing-sourced revenue growth

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Best-in-Class Campaigns

Increase the volume and quality of lead acquisitions and lower the cost per lead

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Inbound Marketing Programs

Increase lead conversions and accelerate the sales pipeline

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Brand Building

Improve market reach, company recognition and revenue growth

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Marketing Center of Excellence

Better leverage expert skills and marketing technologies

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Marketing Technologies (MarTech)

Decrease labor cost and increase marketing ROI

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Customer Experience Management

Deliver differentiated customer experiences for increased customer lifetime value and customer retention

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Salesforce Marketing Cloud

Turn Salesforce into a Revenue Engine that delivers systemic, predictable and scalable revenue growth

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AI for Marketing

Acquire more sales leads, expand the company brand and increase Marketing sourced revenues

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An Onramp to Marketing Led Revenue Growth

Marketing Engine

Build Your Marketing Engine

This one-day workshop shows how marketing can drive extraordinary revenue growth.

We review revenue growth research, marketing programs effectiveness, best practices and marketing technologies (MarTech) to define a Marketing Engine that automates and maximizes systemic revenue results.

See the workshop agenda

SaaS Marketing Insights

How to Achieve Best-in-Class SaaS Growth

Research shows the Best-in-Class SaaS companies achieve 106% higher ARR growth than all others. It also shows how they did it.

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How SaaS Companies Achieve Best-in-Class Sales Performance

Research shows SaaS companies that achieve Best-in-Class sales performance realize 102% higher revenue growth than all others. It also shows how they do it.

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How to Create a Hypergrowth SaaS Growth Strategy

Use this 3 step SaaS Growth Strategy to accelerate revenue growth in the least time, cost and risk.

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The 6 Reasons SaaS Customers Churn

Research published in the Customer Service Excellence report show the top reasons that SaaS customers churn. It also shares the insights to prevent that churn.

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How to Surge SaaS MRR, ARR and Customer Lifetime Value

The 3 best practices for Software-as-a-Service companies to increase MRR, ARR, customer share, customer lifetime value and company revenue growth.

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Grow your B2B SaaS Sales Funnel with 3 Best Practices

How to surge your B2B SaaS Sales Funnel. 3 Best Practices to increase the sales win rate, close more sale opportunities and acquire more customers.

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The Most Effective B2B SaaS Customer Retention Strategies

Research findings show the top causes of software-as-a-service customer churn and most effective B2B SaaS customer retention strategies.

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Grow the B2B SaaS Marketing Funnel with 3 Best Practices

Best practices for Software-as-a-Service marketers to increase lead acquisitions and grow the grow the marketing funnel.

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Visit the SaaS Best Practices Hub for more research findings, best practices, enabling technologies and expert opinions regarding digital marketing for SaaS companies

A B2B SaaS Marketing Agency