Ready to accelerate value and lower risk? We can help.
What We Can Achieve Together
Faster Time to Value for Accelerated Results
Time to value and risk of failure move in unison. Lower the time to get CRM software live and you lower the risk. The opposite is also true.
That's why we use an Accelerated Implementation Methodology (AIM) to get live quickly – often in 30 to 60 days.
Fixed Fee CRM Implementations
The Johnny Grow Salesforce deployment process is a mature methodology that delivers prescriptive guidance, best practices and repeatable results.
That allows us to provide fixed fee consulting services. Our clients gain investment assurance and reduce risk of time and budget overrun.
Proven Results and Outcomes That Matter
CRM delivers the highest user adoption, software utilization and ROI when it directly contributes to the most important user, customer and business outcomes.
These outcomes can be measured in absolute revenue growth, cost savings and ROI to show the true value of your program.
A Better Way to Implement CRM Software
Most Customer Relationship Management software deployments state goals in software terms and not people terms. They apply design to software and not user experiences. They emphasize software ascetics over usability. They blindly add features and functions at the expense of simplicity and ease of use. They operate under the premise that if they build it, the users will come.
Unfortunately, three decades of history suggest otherwise. Prioritizing technology over people and software features over business outcomes has clearly contributed to the staggering and often cited CRM failure rate.
There's a better way. And two overarching critical success factors.
CRM becomes wildly successful when it drives staff performance improvements and the most important business outcomes.
To achieve these objectives and make the application successful and sustainable, Johnny Grow applies a Salesforce implementation roadmap and framework that have been refined over two decades. The 4 cornerstones of our approach are shown below.
Here's a summary of our Salesforce deployment process.
- We use Agile methods to break up large efforts into small increments that can be delivered quickly, show measurable value, and build upon progressive accomplishments. We use agile principals, roles, rules and artifacts as a roadmap to a defined destination and to reduce business interruption during the roll out.
- Our Accelerated Implementation Methodology (AIM) increases time to value and decreases risk. It also supports fixed fee consulting projects. Most importantly, it aids the delivery of on-time, on-budget and on-quality application deployments.
- Our User First approach recognizes that all benefits start with user adoption. Users adopt the CRM system when the benefits exceed the effort. If many of the users don't use the app, it doesn't matter if the application was installed correctly, on time and on budget.
Our methodology makes the user our North star and designs the system so it achieves what's most important to them, what they identify as their performance, productivity and personal goals, or what we call their WIFFMs (what's in it for me.)
The simple but often ignored truth is that most staff will not embrace the application unless and until it helps them do their jobs better. For many companies that means a shift in focus from data input to information output. From feeding the system to getting value out of it.
- The most important business outcomes include things like increasing customer acquisitions, customer lifetime value and retention. But achieving these types of business outcomes does not occur by happenstance. It only occurs by engineering the application to deliver these results.
Use Technology to Improve User, Customer and Company Outcomes
We are Salesforce implementation specialists. Helping clients apply this application for improved user experiences, business outcomes and revenue results is a Johnny Grow core competency.
Our prescriptive methods, best practices and acceleration tools bring proven techniques to achieve significant and sustained improvements. Our purpose-built analytics bring real-time visibility to progress and predictability to forecasted results. And our CRM implementation consultants bring it all together.
To de-risk our programs, we integrate our services with program management, organizational change management and governance oversight.
Better Use of CRM Software Starts Here
If you are looking for faster time to value, lower risk and improved results, we have some options.
Visit the Salesforce Insights Hub for expert recommendations, best practices, research findings and related technologies.
Or for professional help, schedule an introductory call with a Salesforce implementation consultant using the form below.