Digital Marketing Transformation Insights
What to Expect from a Marketing Automation Consultant
A Marketing Automation Consultant shares three best practices that most impact marketing technology, revenue growth and marketing’s contribution to the company.
How to Build an ABM MarTech Stack
A good ABM MarTech Stack assembles the fewest apps to achieve the most success. Here’s how to improve account-based marketing technology management.
What a Marketing Operations Consultant Can Do for You
Here are the 3 things a Marketing Operations Consultant does to boost your marketing performance and business results.
Marketing Operations KPIs | The 8 That Matter the Most
If you want to show marketing’s greatest contribution to the company, avoid the activity and vanity metrics and focus on these 8 Marketing Operations KPIs.
The Marketing Maturity Model for Best-in-Class Performance
Research shows how a marketing maturity model provides a roadmap to achieve Best-in-Class marketing performance.
The Complete Guide to B2B Sales and Marketing Alignment
A 5 step guide to sales and marketing alignment, and increasing revenue growth by 32 percent.
How to Implement a World Class Lead Management Program
A step by step guide to design and implement a world class lead management program that increases lead conversions and decreases lead leakage.
The Top 3 Lead Routing Methods. Which is right for you?
The advantages, disadvantages and best fit scenarios for lead routing methods such as round robin, simple variable models and dynamic models.
The 7 Most Important Lead Management Best Practices
Use these high impact Lead Management Best Practices to increase lead conversions, accelerate sales velocity, and lower lead leakage.
Nurture Campaign Best Practices: The Top 7
The 7 nurture campaign best practices that increase sales lead conversions by 45 percent.
How Nurture Marketing Campaigns Double Sales Leads
Research findings show how nurture marketing campaigns double the volume of qualified sales lead acquisitions and cut the cost per lead in half.
The Top 7 Lead Scoring Best Practices
These Lead Scoring Best Practices calculate buyer fit, measure buyer readiness and improve sales lead conversions by 20 to 40 percent.