Sales Methodology Best Practices

Use this 3-step method when you want to know how to choose a sales methodology that delivers the highest sales win rates and top line revenue growth.

Independent, expert reviews of the top eight sales methodologies with strengths, weaknesses and best fit recommendations.

Research shows that salespeople using optimized sales methodologies achieve 11% higher sales win rate than those with informal sales methods.

Here’s how the sales methodology and sales process work together to create a synergy that increases sales win rates and accelerates revenue growth.

This is the fastest growing methodology and particularly well suited to selling complex solutions with long sales cycles and recurring customer engagement.

Strategic Selling sets itself apart with a focus on 4 buyer roles. It’s designed to identify each role and their stated rational and unstated emotional goals.

Solution Selling shifts from selling standard products to customized solutions, often with a custom mix of products, to solve a buyer’s exact problem.

This method excels in questioning techniques and product positioning. It best fits midsize to large, complex deals that incur long sales cycles.

MEDDIC is a specialized sales methodology applied at the beginning of the sales cycle. It’s focused on the qualification and discovery processes.

Much of this method is a sales call-based approach, used to guide sales meetings and ensure the seller and buyer share a commitment and agreed upon process.

SNAP Selling’s best fit is non-complex, transactional sales with short cycles. Consider this method if you perform one-on-one, buyer-to-seller transactions.

This selling method is best suited for B2B large account sales with multiple stakeholders, purchase committees, and long duration sales cycles.