Use AI to Improve Sales Results
Predictive and Agent-based AI for Sales Growth
Ready to use AI to accelerate revenue growth?
What We Can Achieve Together
AI to Increase Sales Win Rates
A sale methodology, predictable sales process and sales win plan create the trifecta to improve sales win rates by double digits.
Salesforce AI can integrate these three sales assets and deliver relevant and contextual insights to improve each, and collectively improve sales conversions.
AI to Improve Salesperson Productivity
Einstein artificial intelligence can increase salesperson and sales manager productivity by 20% within two quarters. That's 8 more hours per week.
It can also Shift-Right sales resources by refining the top 20%, advancing the middle 60% and improving the bottom 20%.
AI to Accelerate Revenue Growth
Salesforce AI automates guided sales execution, delivers sales insights, powers revenue engineering, accelerates product innovation, unlocks new revenue streams and performs price optimization.
These capabilities fuel significant and sustained revenue growth.
A More Intelligent Way to Improve Sales Results
Artificial Intelligence projects pursued in a technology vacuum normally disappoint.
Anybody can get this technology to run, but effectively using it to improve salesperson performance, sales results and revenue growth is an entirely different pursuit.
AI as a sales enablement technology is interesting. AI used to improve the most important sales outcomes is a game changer.
An Artificial Intelligence Framework to Accelerate Sales Results
The most successful AI projects for the salesforce align the technology with high impact use cases that drive the most significant revenue outcomes. The Johnny Grow AI Framework applies sales use cases supported with evidence-based best practices. This approach fully leverages the technology to achieve the five overarching sales outcomes shown in the below diagram.
Our approach consolidates sales cycle data, customer data and historical data of comparable customers and sale opportunities. It then applies that data to answer important questions.
It can advise which leads are qualified, which buyers will buy, and which opportunities will close. It can show which sales actions will advance a sale opportunity. It can show how sellers can better allocate their scarce time to produce better results. It can predict which forecasted deals will slip beyond the forecast period.
The Time for AI is Now
For most salespeople and sales managers, the benefits of data-driven sales execution remain limited by their ability to access, analyze and act on insights. AI applies automation to accelerate data analysis, create predictive models and feed recommendation engines so that salespeople can predict buyer behaviors, facilitate buyer journeys, detect customer sentiment, optimize sales win plans and otherwise receive and act upon data-driven insights.
AI can sift through large volumes of lead, customer and sale opportunity data in real-time to score leads and opportunities, make predictive recommendations for offers, content and engagement, monitor every sale opportunity to suggest when interventions are needed and facilitate guided selling.
Customers expect companies to understand their needs. They expect salespeople to be relevant and responsive. This cannot be done at scale without some form of AI technology.
And the technology is embedded in Salesforce with Einstein AI. This packaged integration removes technical barriers and puts this technology into the hands of business analysts and sales managers.
Using AI to Improve Sales Performance is Our Business
We help sales leaders use AI to better engage their prospects, create more effective sales win plans, increase sales conversions, make more informed decisions, and grow year over year revenue.
Our prescriptive methods, evidence-based best practices and automation tools bring proven techniques to achieve repeatable outcomes. Our purpose-built analytics bring visibility to progress and predictability to forecasted results. And our Salesforce consultants bring it all together.
To de-risk our programs, we round out our services with program management, organizational change management and governance oversight.
Johnny Grow AI Signature Services
Your Salesforce AI Consultant and Partner
If you are looking to take advantage of sales AI, we have some options.
Visit the AI Best Practices Hub for expert insights, research findings and supporting technologies.
Or for professional help, schedule an introductory call with Salesforce AI consultant using the form below.