Benchmark Consulting for Improved Business Performance
Benchmark Consultants
Ready to benchmark revenue management?
What We Can Achieve Together
Marketing Metrics
Research performed for The Marketing Transformation Report surfaced the most impactful marketing benchmarks.
Understanding industry conversion measures can improve campaigns, offers and acquire more and higher quality leads at a reduced cost per lead.
Sales Metrics
Our sales performance research acquires dozens of sales benchmarks by industry.
For example, sales win rate is a high impact metric. When filtered by industry and extrapolated, revenue architects can calculate how even small improvements to sales win rates deliver a significant revenue uplift.
Customer Service Metrics
The Customer Service Excellence report surfaced activity benchmarks such as Speed of Answer, First Contact Resolution and Cost Per Incident. But the data value increases when activity measures are correlated with performance results such as Customer Satisfaction, Customer Lifetime Value and Cost to Serve.
Industry Benchmarks
Many times, you can accelerate results by fixing the weakest areas that deliver the biggest uplift. The challenge is knowing what areas are weak and how much uplift can be gained. Industry metrics help with this challenge.
Benchmarks show what good looks like. They bring context to performance measures.
For example, if your sales win rate is 46%, is that good? Well, not if the average for your industry is 48.5%. And multiplied by the volume of deals this could be a significant deviation that would otherwise go unnoticed and unresolved.
Revenue and other performance metrics do a few things. First, they provide a relative comparison to identify where the company stands and most needs to improve.
Second, they enable predictive analytics. Many managers like to apply pro forma models to show how a 1 percent improvement in any key performance indicator (KPI) impacts revenues or profits.
Other clients with KPIs below the industry median may prefer to see the revenue impact of improving their performance to the median level. Knowing the financial upside impact allows the company to know how much they should invest in programs to achieve that upside.
No decision to use the company's limited resources should go unmodeled. Without benchmark data, you don't know what the results should be, don't know where the finish line is, and don't know when to stop spending because the investment is greater than the payback.
Johnny Grow has been acquiring business growth benchmarks for over a decade. Our benchmark consultants have created a unique niche in using market research to acquire revenue-specific metrics and apply qualitative analysis to reverse engineer the actions that delivered the top results.
We supply industry measures to provide a relative comparison of where the company stands and most needs to improve. There is no need to reinvent the wheel. Replicating the proven processes of industry leaders is the most direct, cost-efficient and low risk method of accelerating revenues.
We have the industry data. We are well versed in uploading it to CRM technologies such as Salesforce and integrating it with dashboards and reports. We are experts in using it to drive actions that improve business outcomes.
Benchmarking for Revenue Growth Starts Here
If you are looking to benchmark revenue management and similar performance measures, we have some options.
Visit the Growth Analytics Insights Hub for best practices, research findings, supporting technologies and expert recommendations.
Or for professional help, use the form below to schedule an introductory call with one of our benchmark consultants.