Salesforce AI Consultancy

AI can harvest Voice of the Customer responses, customer support cases, won and lost sale opportunity feedback, social network comments and other customer input to identify and prioritize the problems that matter to customers. This is by far the most valuable data to improve your products and services or innovate new products and services.

There are a lot of things the company can do to drive growth. But the one that will directly impact every other is corporate culture. A high-performance growth culture improves staff and team productivity, quality of work, operational outcomes and financial results. AI can surface the actions and opportunities for an improved employee experience and provide insights to staff and management for an improved company culture.

Customer affinity is earned by knowing your customers better than your competitors, and using that knowledge to better serve them, build relationships with them and gain their loyalty. It's a sustainable competitive advantage because it isn't easily duplicated by competitors or displaced by new technologies. And it's aided with AI that routes all customer information to a central 360-degree customer view and shares that information at every customer touchpoint so it can be applied to deliver a more personalized, relevant and contextual customer experience.

AI converts data from a byproduct to an information asset. It gets the right information to the right person at the right time. It uses natural language processing (NLP) to make insights extensible to the masses. Anybody that can ask a text or voice question can get a data-driven response. AI models and algorithms extend the trajectory of data to deliver forecasts and recommendations with confidence levels. That shifts information reporting from hindsight to foresight. AI improves business intelligence to make people smarter.

Salesforce AI helps marketers align offers with target audiences for the highest conversions. It brings intelligence to lead scoring so salespeople can prioritize the buyers most likely to buy. It can identify customers at risk of churn and propose retention levers to keep them. It can do all these things and many more, so staff can reduce the many monotonous and time-consuming tasks performed manually. This technology helps staff more effectively prioritize their limited time and focus on higher value objectives that drive the most important business outcomes.