The Best CRM for SaaS Companies

For Customer Relationship Management software to achieve it's namesake description and other important business outcomes, consider CRM best practices, such as the following:

1. Brand and company differentiation are critical to stand out and avoid commoditization and downward pressure on subscription fees. CRM software can aid brand development with its customer intelligence sourced from historical sales data, Voice of the Customer programs, customer segmentation, telemetry and brand metrics.
2. A sales methodology that leads with buyer insights, applies customer intelligence and solves for the customer is a highly effective best practice in the technology industry. When CRM software is integrated with a sale methodology and prescriptive sales process, sales win rates increase by 11%.
3. Precision marketing is a best practice that conveys outcomes-based messaging to highly targeted audiences and fills the sales funnel with more qualified opportunities. Research shows that campaigns targeted to the ideal customer profile (ICP) or segmented target audiences achieve 2 times higher lead conversions, 38% faster sales cycles and 19% higher sales win rates.
4. Customer retention is an imperative for subscription companies. Even small reductions in customer churn lead to significant improvements in revenue, customer lifetime value, referrals and company valuation. Customer retention best practices embedded within CRM improve short term revenues and create a multiplier impact to long term growth.
5. Revenue Engineering applies customer and sales data to make revenue generation predictable and deterministic. Marketing and sales planning research show revenue engineering within the CRM application acquires 2.5X more leads for the sales force, sources 3X more of the sales pipeline and achieve a 2X higher Marketing ROI.

These are only a few examples of applying CRM best practices to improve marketing conversions, sales performance and customer retention.