Distributor and CPG Sales Growth Programs
Revenue Architects for Distribution and Consumer Products Companies
Ready to accelerate revenue growth?
What We Can Achieve Together
Grow the Sales Pipeline by 1.5X
Findings published in the Sales Excellence Report shared distributor best practices that grew the pipeline by an average of 1.5 times.
For example, evidence-based best practices to put more qualified leads in the funnel included sales-led lead acquisition techniques such as Account-based Marketing (ABM) and Sales & Marketing alignment.
Increase the Sales Win Rate by 5%
Increasing the sale opportunity win rate by just a few percentage points creates immediate, significant and sustained revenue growth.
Best Practices for this goal include integrating CRM technology with a sales methodology, designing a predictable sales process, applying tools such as opportunity win plans and improving coaching techniques.
Accelerate Revenue Growth by Double Digits
To accelerate sales growth, you can acquire more customers, increase existing customer revenue or alter the pricing model.
There are several best practices for these goals, such as growing Customer Lifetime Value, increasing customer retention, applying price optimization and performing white space mapping.
How to Accelerate Distributor and CPG Sales
Sales improvement recommendations without supporting data are just opinions.
A better approach is to apply evidence-based best practices that are validated by industry research. They include prescriptive guidance, have purpose-built measurement systems and leverage technology automation.
Below are the top 9 sales best practices to achieve the four goals of increasing the pipeline, sales win rate, salesforce quota attainment and company revenue growth.
In the distribution and CPG industries, sustained revenue growth is not achieved from a single tactic. It's earned from a combination of proven methods. And it's maximized by adopting the right mix of evidence-based best practices that work together and go beyond incremental and temporary results to deliver order of magnitude and lasting sales growth.
A single sales best practice will deliver incremental revenue growth. A collection will deliver exponentially more.
The Johnny Grow Sales Growth Formula is a prescriptive distributor and CPG sales strategy that applies proven and repeatable best practices that define, de-risk and accelerate company growth.
Helping Distribution and CPG Companies Accelerate Sales is Our Business
We help business leaders apply distribution and CPG sales strategy execution, evidence-based best practices and supporting technologies to drive big increases to the pipeline, improve sales conversions, help more sellers exceed their quotas and grow year over year revenue.
Our prescriptive methods, best practices and technology accelerators bring proven techniques to achieve repeatable outcomes. Our purpose-built analytics bring visibility to progress and predictability to forecasted results.
Accelerate Sales Growth with Data Driven Insights
Increasing the sales win rate is one way to accelerate revenue growth.
Sales performance research surfaced insights and best practices that can help Wholesale Distributors and Consumer Packaged Goods companies increase sales conversions. Below are a few examples.
Johnny Grow Sales Growth Signature Services
Salesforce Sales Cloud
to use this Technology for the Most Important and Highest Impact Sales Goals
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Artificial Intelligence
for Improved Sales Coaching, Sales Productivity and Sales Outcomes
Learn MoreResearch Findings Show What the Top Sellers Do Differently
The Sales Excellence Report ranked the strategies, programs and technologies that delivered the biggest impact to the salesforce's biggest objectives.
This report shows what the top producers (i.e., the top 15 percent) do better and differently than their lower performing peers – and how they do it.
Evidence-based best practices provide prescriptive guidance engineered from the actions of the Best-in-Class to make the most successful sales programs repeatable.
Sales Insights
Visit the Sales Excellence Insights Hub for more research findings, best practices and helpful technologies